“Indeed, it is becoming ever more obvious that it is not famine, not earthquakes, not microbes, not cancer but man himself who is man’s greatest danger to man, for the simple reason that there is no adequate protection against psychic epidemics, which are infinitely more devastating than the worst of natural catastrophes. The supreme danger which threatens individuals as well as whole nations is a psychic danger. Reason has proved itself completely powerless, precisely because its arguments have an effect only on the conscious mind and not on the unconscious. The greatest danger of all comes from the masses, in whom the effects of the unconscious pile up cumulatively and the reasonableness of the conscious mind is stifled. Every mass organization is a latent danger just as much as a heap of dynamite is. It lets loose effects which no man wants and no man can stop. It is therefore in the highest degree desirable that a knowledge of psychology should spread so that men can understand the source of the supreme dangers that threaten them. Not by arming to the teeth, each for itself, can the nations defend themselves in the long run from the frightful catastrophes of modern war. The heaping up of arms is itself a call to war. Rather must they recognize those psychic conditions under which the unconscious [tsunami-like] bursts the dykes of consciousness and overwhelms it.”

“… We’re not reasonable and rational creatures. Far from it. We resort to reason when it suits us. For most people life is comfortable today, and we have the spare time to be unreasonable if we choose to be. We’re like bored children. We’ve been on holiday for too long, and we’ve been given too many presents. Anyone who’s had children knows that the greatest danger is boredom. Boredom, and a secret pleasure in one’s own malice. Together they can spur a remarkable ingenuity.

You’ve seen the people around here. Their lives are empty. Install a new kitchen, buy another car, take a trip to some beach hotel.

People are bored, even though they don’t realize it … There’s one thing left that can put some energy into their lives, give them a sense of direction … Madness … A willed insanity, the sort that we higher primates thrive on.”

”Elective insanity is waiting inside us, waiting inside us to come out when we need it. We’re talking primate behaviour at its most extreme. Witch-hunts, auto-da-fes, heretic burnings, the hot poker shoved up the enemy’s rear, gibbets along the skyline. Willed madness can infect a housing estate or a whole nation.’